Imprint &
Privacy Policy

LAST UPDATED : 8. December, 2025


1. Introduction and Data Controller

We process your personal data in accordance with the legal requirements of the Swiss Data Protection Act (DSG) and, where applicable, the EU General Data Protection Regulation (GDPR). The protection of your data is important to us, and we implement appropriate security measures to protect it from unauthorized access.

The controller responsible for data processing is:

Institut für Chinesische Medizin ICM GmbH 
Falknerstrasse 4 
4001 Basel
+41 61 272 88 89

Contact for Data Protection Issues: info@icm-basel.ch

2. Data We Collect and Why

Activity

Data Collected

Purpose

Lawful Basis (GDPR/revDSG)

Contact Form

Name, Email Address, Message Content

To respond to your query and establish communication.

Consent (by submitting the form) or Legitimate Interest (to handle business requests).

Google Analytics

IP address (anonymised where possible), browsing behaviour, device information, pages visited.

To analyse website traffic, measure performance, and improve our services.

Consent (obtained via cookie banner).

Server Logs

IP address, date/time of access, browser type.

To maintain site security and technical function.

Legitimate Interest (operational necessity).

3. Data Transfer and Google Analytics

We use Google Analytics to understand how users interact with our site. This service is provided by Google LLC (USA).

  • Data Transfer (revDSG/GDPR): Your data may be transferred to and processed in the USA. We rely on appropriate safeguards (e.g., standard contractual clauses and risk assessment) to ensure a level of protection equivalent to that in Switzerland and the EU.
  • IP Anonymisation: We have activated the IP anonymisation feature in Google Analytics to truncate your IP address before it is transmitted to Google in the USA.
  • Other Transfers: We do not transfer your personal data to other third countries unless necessary for the service (e.g., cloud hosting) and subject to adequate protection measures.

4. Your Data Protection Rights

You have the right to information, rectification, erasure, restriction of processing, objection, and data portability.
Please contact us with any questions or to exercise your rights at the address listed in Section 1.

5. Retention Period

We only retain your personal data for as long as necessary to fulfil the purposes for which it was collected (e.g., responding to a contact form query) or as required by law.